Taneja Group Analysis
If you have lots of data, and what enterprise today doesn’t have a massive amount of data, you need to store the data, protect the data, enable access to the data, and more and more you are probably moving at least some of the data to the cloud. In an ideal world you would have a common “data management” platform for all these data operations. This is Veritas’ vision and at this week’s Veritas Vision Conference, Veritas laid out their strategy to move beyond data protection to cloud data management. This may seem like an ambitious goal for the newly independent company, but they believe their neutral view on hardware and the fact that they already protect a large amount of enterprise data puts them in an ideal position to target the overall enterprise data management space.
Veritas’ transformation from data protection to data management has several dimensions, but at the heart of their strategy is a software-defined, information-centric approach that includes a common control plane that sits over storage and enables intelligent decisions about data placement, access and protection through the use of metadata and policy-based automation. Mike Palmer, SVP of Solutions for Data Insights and Orchestration, at Veritas referenced a rock–paper–scissors analogy when talking about the control plane during his keynote presentation and said, “we are the paper and others are the rocks.”
So will Veritas fulfill their Enterprise Data Management Platform vision? They will have a battle on their hands for sure, with Dell EMC (which of course includes VMware) as well as IBM, but when you sit down and peel back the onion on their product announcements and you see their laser focus you can’t help but gain confidence in their ability to execute.
It would take several pages to detail out all their announcements, so we won’t attempt that in this post. Having said that, our initial take is Veritas will impress people with strong offerings in new areas such as copy data management and they will be very competitive in areas that have high customer interest such as IT resiliency. They will also drive the adoption of OpenStack software-defined storage solutions for tier one and tier two applications. And their plans for global data insight and business service continuity are as aggressive as any we have heard to date.
The next 6-12 months will be very important for Veritas as they roll-out new products and new product releases. Realistically the next 3-5 years are equally critical as they work to fulfill their long term roadmap and vision. If they execute on the product side and they succeed in leveraging their large customer/data footprint as well as their strong ecosystem, we believe they are a top contender that will be play a major role in the rapidly evolving world of cloud data management.